The Vice President of Marketing will be responsible for leading and managing a sophisticated, strategic and forward-thinking system-wide marketing team who will be charged with the oversight of all marketing and branding efforts with a goal of establishing and expanding Inova's services and enhancing the visibility in the community. The Vice President of Marketing will create an ingested system-wide marketing and branding strategy with a specific interest in digital transformation and coordinating the implementation of the digital strategy that will align with the objectives set forth by the Executive Team to successfully produce desired results. The Vice President will work collaboratively with leaders across the System, planning, developing, implementing and analyzing the final results of the strategic marketing efforts identified in support of operational goals and new business development for the service lines. The Vice President will be responsible for the supervision, employee relations, employee engagement and staff development of the marketing division. The Vice President will be resulting for managing functional finances to include budgeting and control of salary, non-salary and capital investment expenses.
Internal Number: 42033BR
About Inova Health System
Inova is a global leader in personalized health, which leverages precision medicine to predict, prevent and treat disease, enabling individuals to live longer, healthier lives. At Inova, we serve more than two million people each year from throughout the Washington, DC, metro area and beyond. Inova's mission is to improve the health of the diverse community it serves through excellence in patient care, education and research. At Inova, more than 16,000 employees demonstrate their commitment every day to providing the community with expert, world-class, compassionate patient care.