Coordinates the creation and production of integrated ad campaigns and marketing materials – including print, online, and social media.
Works closely with clinical and administrative staff on content for materials and manages external relationships on behalf of department with freelance writers, graphic artists, printers and media placement/ad agencies.
Collaborates with colleagues in department and the hospital for service line and community event promotions.
Responsible for all media placements in various printed and online publications/websites including scheduling, placement, and billing. Reports to the director of marketing.
Creates and executes strategic marketing plans for key service lines.
Effectively prepares communications as assigned for a variety of audiences to provide information to the community and to foster a positive image of the System.
Plans and coordinates the production of general marketing materials/collateral (e.g. brochures, direct mail, print ads, web ads, content marketing and related documents).
Responsible for maintaining and utilizing CRM systems to create targeted cross marketing campaigns.
Works with System departments as a marketing consultant.
5 years related experience required.
Well developed project management, writing, editing, presentation and verbal skills required. Highly organized and able to handle multiple projects and deadlines.
Experience with ad agency, marketing firm, or healthcare organization preferred. Strong professional, interpersonal, analytic and communications skills needed.
Experience in content and digital marketing a plus.
CentraState Healthcare System is a private, not-for-profit health organization dedicated to excellence, offering the full circle of health and wellness for our community.
The organization is comprised of the following facilities:
CentraState Medical Center – an acute-care medical center licensed for 284 beds. The medical center became a teaching hospital in 2005 with the launch of its' ...Family Medicine Residency Program in conjunction with the University of Medicine and Dentistry of New Jersey- Rutgers Robert Wood Johnson Medical School. Also in 2010, the hospital was re-designated with Magnet status for nursing excellence by the American Nurses Credentialing Center (ANCC) of the American Nurses Association.
Star and Barry Tobias Ambulatory Campus – a 171,000-square-foot outpatient center opened in 2007 that is home to the Star and Barry Tobias Health Awareness Center, a new Fitness and Wellness Center, OceanFirst Rehabilitation Center, Thomas J. Blanchet Cardiac Diagnostic Center, Cardiac Rehabilitation, Center for Sleep Disorders, Integrative Health & Preventive Cardiology Program, several private physician offices, Liberty Café, and a conference center.
Star and Barry Tobias Health Awareness Center - offers a variety of health education and fitness programs for adults and children, support groups, and health screenings to the community, schools, and businesses. Its Student Health Awareness Center provides programs specifically designed for students and faculty.
Three senior living communities:
Applewood Estates – a lifecare retirement community that completed a $38-million expansion in 2007. The community now includes 380 independent-living, assisted-living and skilled-nursing apartments, and 20 independent-living cottages, along with a new promenade, performing arts center, formal dining room, and other enhancements.
Monmouth Crossing – Freehold's first assisted living community, providing 76 apartments (94 beds).
The Manor Health and Rehabilitation Center – a skilled-nursing facility licensed for 123 beds that accommodates short- and long-term stays.
SeniorsFirst - Community-outreach program that serves more than 14,000 members in Freehold and surrounding towns.
Family Medicine Center – a free-standing office about a quarter-mile west of the hospital providing community health services and serving as home to CentraState Medical Center's Family Medicine Residency Program.
CentraState Healthcare Foundation – CentraState’s charitable division. It recently completed a $10-million capital campaign to support the Star and Barry Tobias Ambulatory Campus.
Community Advisory Council - Under the auspices of the CentraState Healthcare Foundation, it identifies and targets the specific health needs of the various central New Jersey communities.
We are in the center of it all . . .
Located in Monmouth County in central New Jersey, CentraState Healthcare System has been an integral part of the attractive, culturally diverse, and thriving community of Freehold since 1971. Within close proximity to New York City and Philadelphia, CentraState is nestled in a suburban setting just a 20-minute drive from the Jersey Shore.
Freehold, the county seat, offers an impressive array of restaurants, shops, and entertainment, in a picturesque blend of country and urban living. Nearby Red Bank provides art galleries, live theater and an art cinema, as well as the landmark Count Basie Theater and new Two River Theater. Enjoy your favorite musical performers at the nearby PNC Bank Arts Center.
Good schools and a variety of housing options make Monmouth County a great place to raise a family. And who can resist the New Jersey coastline, with its outstanding park system and abundance of recreational activities? Discover why historic Monmouth County is an attractive place to live and work…and how CentraState is in the center of it all.