The Marketing Director is a senior-level position, reporting to the Executive Director. This position develops and implements the marketing, advertising, and public relations initiatives to increase exposure and sales. The position also helps establish organization wide policy with regards to marketing and promotion.
Leadership & Management Duties
Ensures productive and maximum utilization of the facilities of RiverCenter by planning and directing annual and seasonal marketing/advertising campaigns targeted towards selling subscriptions, group sales, and individual tickets.
Supervises other staff as assigned and makes recommendations which are given particular weight regarding the hiring, firing, advancement, promotion, and other changes of status of those supervised.
Developing and initiating publicity and public relations campaigns, marketing plans, and related materials for RiverCenter and its various programs that inform many communities about the programs sponsored by RiverCenter.
Overseeing the preparation of printed program books, membership brochures and various other program related materials for multiple media outlets.
Coordinating advertising through the preparation and placing of various media advertisements and managing significant media trade agreements.
Serving as editor for the RiverCenter newsletter.
Work with other RiverCenter departments to maximize marketing through the Box Office, volunteers, Trustees and educational opportunities. Oversees the RiverCenter Box Office as a sales unit of the organization.
Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Executive Director.
Contributes to the overall success of RiverCenter by performing all other duties and responsibilities as assigned.
Bachelor's degree with an emphasis in Marketing or an Arts discipline is required, and a Master's degree in similar disciplines is preferred. Five years of professional employment in marketing, sales, the arts, and/or a related field is necessary. A thorough knowledge of telemarketing, promotions, advertising, print and electronic media, audience development are required. An understanding of the performing arts is strongly preferred. Extensive business experience dealing with customers and/or employees on a one-on-one basis; experience with nonprofit organization is highly desirable. Education and experience may be substituted for one another.
Additional Salary Information: Salary is competitive with similar jobs at other local nonprofit organizations with access to all benefits offered to RiverCenter’s full-time employees. Evaluation of the Marketing Director’s job effectiveness and potential for salary increase will be closely tied to meeting or exceeding sales targets.
RiverCenter for the Performing Arts (RCPA) is based in Columbus, GA. It is managed and operated by RiverCenter Inc., a 501c3 nonprofit arts organization. RCPA is the region’s largest performing arts facility. RiverCenter Inc. hosts its own series of shows in its three theatrical halls while also providing a home, performance space, and support services to the Columbus Symphony Orchestra, Youth Orc...hestra of Greater Columbus, Columbus Ballet, Schwob School of Music, and other regional arts organizations.
RiverCenter’s mission is to bring together a variety of artists and audiences for entertainment, education, and enrichment of the cultural life of our region. To accomplish its mission, RiverCenter has adopted the following vision statements: to be the cultural center of Columbus and the region, be a partner with other organizations to expand arts opportunities, to serve as a focal point for cultural diversity, and to participate actively in cultural education for all ages.