The Direct Marketing Officer will help lead the strategic development, management, and delivery of Habitat Canada’s direct marketing appeals. The successful candidate will work as an integrated member of the Philanthropy and Resource Development team, contributing their expertise to maximize fundraising revenues for the organization primarily through direct response and digital. This is a full-time position, based out of the Toronto office, reporting to the Senior Manager of Direct Marketing.
Deliver a best-in-class direct response program by supporting the creation of new strategies and tactics that drive one time, monthly, major, designated and undesignated revenues.
Assist in the development of annual planning, analysis, tactics and reporting.
Support and coordinate an effective digital fundraising program that maximizes revenue potential and builds a community of engaged donors.
Guide the development of The Raiser’s Edge database and Luminate Online to ensure that proper information is in place to solicit and steward donors at an effective and efficient level in coordination with the Philanthropic Support Services Group.
As directed, manage campaign costs and tracking budgets associated with all programs managed.
Make recommendations based on insights derived from program results and from the analyses of donor database activity.
Manage external agencies in the delivery of direct marketing programs by developing communication and revenue objectives, providing strategic direction, approving copy and creative, and facilitating required donor data.
Grow knowledge of giving trends and stay abreast of emerging technologies to help grow our individual fundraising programs.
Provide regular reports on fundraising activities, giving trends, plans for growth.
Attend Habitat Canada staff meetings and events as required.
3+ years of experience in the field of Direct Marketing.
Demonstrated track record of providing coordination and management in the development and implementation of targeted multi-channel direct marketing campaigns that include mail, online, email, social, telephone and face to face.
Demonstrated success leading agencies in the delivery of direct marketing fundraising programs.
Strong understanding of The Raiser's Edge and Luminate Online (or similar platforms).
Post-secondary education in a relevant discipline from a recognized academic institution, preferably in Marketing or Fund Development.
Superior knowledge of marketing and donor relation principles and data segmentation techniques.
Demonstrated record of problem-solving and priority-setting in a fast paced, complex and evolving environment.
Effective at developing positive internal stakeholder relations including the ability to influence without authority.
Ability to prioritize, manage details and execute with excellence.
Ability to effectively develop strong cross-functional partnerships, evidenced by a track record of teamwork and collegiality.
Expert knowledge of MS Office and other relevant software programs.
Empathetic to Habitat’s cause – with a passion to make a difference.
Strong communication skills, both written and verbal.
Founded in 1985, Habitat for Humanity Canada is a national, nonprofit organization working toward a world where everyone has a decent and affordable place to call home. Habitat for Humanity brings communities together to help families build strength, stability and independence through affordable homeownership. With the help of volunteers, Habitat homeowners and 56 local Habitats working in every p...rovince and territory, we provide a solid foundation for better, healthier lives in Canada and around the world. Habitat for Humanity Canada is a member of Habitat for Humanity International, which was established in 1976 and has grown to become a leading global nonprofit working in more than 70 countries.