The Group Marketing Director is responsible for developing, implementing and executing the association’s integrated marketing strategy promoting the National RV Show, the California RV Show, the RV Leadership Conference, Committee Week and other events produced by the Association with focus on the consumer and trade sectors. Includes attendance-building initiatives, development and execution of B2B and B2C communications, brand awareness, support exhibit space sales and sponsorships, financial administration and related marketing collateral.
In addition, this position will oversee marketing agencies, PR firms.
The position requires10+ years of B2B, B2B and event marketing experience in a similar position in either a non-profit or for-profit corporate organization, B2C event marketing is a plus. Excellent copywriting skills, proofreading and content development skills required. Possess the ability to handle a variety of assignments simultaneously Basic design graphics and HTML is a plus. Proficiency in using Microsoft Office software, familiarity with CRM software (Act, Goldmine, AMS, Sales Force, etc.), Marketing Automation and Social Media platforms, Adobe Suite, Google Analytics, Adobe a plus. Travel is required.
About Recreation Vehicle Industry Association, Inc.
The Recreation Vehicle Industry Association (RVIA) is the national trade association representing recreation vehicle (RV) manufacturers and their component parts suppliers who together build more than 98 percent of all RVs produced in the U.S.
An RV is a vehicle designed as temporary living quarters for recreational, camping, travel or season use. RVs may be motorized (motorhomes) or towable (tr...avel trailers, folding camping trailers and truck campers). Off-road vehicles are not included in the RV definition.
Headquartered in the Washington, D.C. suburb of Reston, Virginia, RVIA is a unifying force for safety and professionalism within the RV industry and works with both federal and state government agencies to protect the interests of its members.
A clearinghouse of industry facts and information, RVIA also provides free materials to consumers and other publics about RV travel and camping and actively works with the media nationwide to educate the public about the benefits of RVing.
RVIA maintains an inspection program to monitor compliance of the plumbing, heating, fire and life safety, and the electrical systems of the RVs manufactured by its members in conformance to the ANSI/NFPA 1192 standard for RVs. RVIA also provides an on-going Federal Motor Vehicle Safety Standards (FMVSS) education program for its members.