| Advertised Summary Job Description: Reporting to the Associate Dean of Marketing & Strategic Communications, the Strategic Marketing & Communications Manager is responsible for developing and implementing communications initiatives at Columbia University School of Nursing to advance and reinforce the School's brand, reputation and place in the healthcare community.|
Working on the Columbia University Medical Center (CUMC) campus, the Manager must have a proven background in healthcare communications and public relations. S/He will plan, develop and execute traditional and online communications strategies for content dissemination (including media outreach and issue campaigns) that reflect the School's strategic plan and address the needs of its core constituents, including the Offices of Development & Alumni Relations, Admissions, Diversity & Cultural Affairs, Research, and Global Initiatives. This includes serving as the managing editor of the School's monthly newsletter and bi-annual magazine.
Specific responsibilities will include:
- Collaborating with key internal and external constituencies including School faculty and staff, as well as the communications staff at CUMC, to develop and implement new marketing and communication strategies;
- Working with the School's media relations staff member, public relations firms and consultants to develop media relations strategies to promote School milestones, including scientific research publications, primary care faculty practices, and other key initiatives;
- Performing duties as the managing editor for the School's monthly newsletter and bi-annual magazine, including story generation and content creation, copy-editing, photo procurement and art design, proof-reading, overseeing freelance writers and print production vendors, and working with CUMC Web Services for online publishing and distribution;
- Managing the day-to-day responsibilities of the School's website, including overseeing a staff member in handling daily update requests from faculty for website content;
- Monitoring the web for events and developments pertinent to the mission of the School and the Office of Strategic Communications and Marketing to keep faculty and staff appropriately informed;
- Working with the University's communications community, including as a member of the CU Communicators Group, to ensure that School of Nursing content is integrated, promptly displayed and distributed throughout the University on the CU and CUMC websites, in print publications, in weekly newsletters, and other means of reaching CU employees and partners; and
- Performing additional duties and projects as assigned or identified within the course of work.
General Minimum Qualifications: This position requires a bachelor's degree or equivalent in education, training and experience, plus four (4) years of related experience.
Additional Specific Minimum Qualifications: The successful incumbent will have a solid background from working in a healthcare institution or public relations firm working with healthcare clients, along with a strong background in communications and digital communications strategy. This role requires excellent writing, editing, verbal, presentation, and organizational skills, and a high level of creativity and professionalism. The Manager will also have very strong problem-solving and interpersonal skills, with a proven ability to use sound professional judgment. The individual selected will have a superior attention to detail.
The successful incumbent will be strategic, customer service oriented, and able to cultivate and nurture productive working relationships with internal and external audiences. S/he will also be a self-starter with the ability to set and balance multiple priorities while adhering to deadlines and achieving goals under minimal direct supervision.
Preferred Qualifications: A demonstrated understanding and interest in the role of nursing and nurse education is preferred, as well as an understanding of the issues and trends pertaining to nursing in the health care system.
A solid understanding of online measurement platforms and tools and a deep understanding of the role that digital communications can play to advance brand is strongly preferred for this role.
Project management experience, including vendor management, is also beneficial.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.