Provides complex marketing support to Real Estate Management Team, typically for a high profile or premier commercial asset. Develops and implements professional marketing and community relations programs to maximize the asset by increasing traffic, building sales and improving net operating income for assigned properties.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In consultation with the management and leasing teams, develops and recommends marketing plans and strategies consistent with revenue and leasing goals of the property. Develops and recommends budgets for marketing initiatives.
Researches and analyzes market position. Interprets census data, media rankings, website data, survey results and all other forms of marketing related information.
Works with clients to develop marketing concepts and design marketing materials. Provides cost estimates for clients by researching costs and negotiating with vendors.
Manages relationship with contracted marketing and media vendors. Conducts bidding process, negotiates prices and selects vendors for needed services.
Serves as local office contact for advertising and promotion. Issues press releases, feature stories and by-line articles to the media.
Identifies, coordinates and facilitates promotional events, corporate sponsorships and other marketing efforts to aggressively build monthly traffic.
Coordinates the development, production, and distribution of print/web collateral materials.
Provides technical assistance to other staff members in use of marketing software applications to prepare marketing and promotional materials.
Communicates effectively with staff, tenants, public, corporate management, and Keeps stakeholders apprised of marketing activities and results through periodic reports, financial statements, newsletters and ongoing correspondence.
Reviews materials to ensure compliance with company standards for use of logo, branding, and other print media requirements.
Supports tenant retention through the development of tenant merchandizing and promotional initiatives. Performs other duties as assigned.
Provides formal supervision to individual employees within single functional or operational area.
Recommends staff recruitment, selection, promotion, advancement, corrective action and termination.
Plans and monitors appropriate staffing levels and utilization of labor, including overtime.
Prepares and delivers performance appraisal for staff.
Mentors and coaches team members to further develop competencies.
Leads by example and models behaviors that are consistent with the company's values.
Bachelor’s degree or equivalent from a four-year program, preferably in Sales or Marketing, with a minimum of five years related experience and/or training.
Real estate license preferred
Excellent written and verbal communication skills. Ability to write reports, manuals, speeches and articles using a distinctive Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to customers. Ability to make effective and persuasive presentations on general topics to clients, employees, tenants and public groups.
Requires advanced knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages, discounts, and commissions. Conducts advanced financial analysis. Prepares and manages project budgets.
Ability to comprehend, analyze, and interpret complex documents. Ability to solve problems involving several options in situations. Requires advanced analytical and quantitative skills.
Advanced skills with Microsoft Office Suite. Experience with desktop, graphics, and presentation software and technology.
Poline Associates is an international executive search firm specializing in the shopping center industry.We serve property owners, developers, retailers and service providers who are seeking remarkable talent and work to align them with candidates who are eager for new growth opportunities. Since 1979, our team has been connecting companies and candidates with a commitment to integrity and client satisfaction—making us the industry’s most trusted leader in recruitment.
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