Job Requisition Number: 25424. The Haas School of Business develops path bending leaders - individuals who redefine how we do business. Berkeley-Haas, the second oldest business school in the United States, educates 2,200 students each year in six degree-granting programs, and hundreds more through executive education programs. A team of 300 staff members support these students, faculty and alumni through work in areas that include Admissions, Student Services, Career Management, Administration, Development and Alumni Relations.
Berkeley-Haas offers opportunities to champion new ideas, collaborate across boundaries, and learn continually. Our culture is captured by Four Defining Principles (Question the Status Quo, Confidence Without Attitude, Students Always and Beyond Yourself) that distinguish Berkeley-Haas as a place to learn—and a place to work.
To learn more about the Haas School visit: http://www.haas.berkeley.edu/haas/about/employment.html
Involves the analysis of identified constituencies/audiences and the development of programs, services, and outreach to meet identified needs and influence public perception; involves brand development. Is the Marketing representative for the Full Time and Part Time MBA programs. Leads research into the decision criteria of applicants leading to advertising and programming development. Develops brand enhancing programs for both international and domestic audiences. It should be noted that the PT MBA program is the only fully accredited program at Berkeley that is not a destination program. It involves marginal investment to drive incremental applications through demand creation. Marketing is essential to the health of the program.
•Coordinates activities including events and promotional materials and products designed to promote awareness of the department and/or campus services, programs or products within the campus community or to the general public. •Working with MarCom management and internal clients (program offices, research units, and others), the manager develops insights on our target audiences.
•Researches, analyzes, monitors and evaluates marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration. •Turns aforementioned insights into clear and compelling marketing strategies. Independently manages comprehensive, innovative marketing programs for various Haas School units, including written, visual, and electronic communications. •Work closely with colleagues on the Haas Marketing and Communications team and/or vendors to develop concepts, designs, messages, images, other content for online, print, social media, and advertising materials. Integrate print publications and online and social media efforts. • Implement marketing and communications strategies and deploy appropriate Haas brand messaging in all these media. • Manage budgets and appropriate financial control over campaigns and projects.•Advises and consults with internal clients regarding all aspects of marketing including developing strong marketing strategies that effectively deliver the desired message, policy interpretation, and problem resolution. •Analyze market conditions, using competitive analysis techniques, including market research. Identifies specific marketing needs and develops the content and process for organizational improvements. •Coordinates design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, et cetera. •Selects metrics to measure performance and outcomes of efforts and evaluate effectiveness of strategies and tactics. •Leads performance review and makes recommendations for improvement going forward. •Owns changes to marketing plans and sees improvements through to completion and with the full alignment of CMO and impacted programs. •Does this on a timely basis and within budget.•Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. •Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications, especially those related to the web. •Knowledge of the Haas School, its achievements, mission, vision, goals, policies, practices, infrastructure. •Solid skills to create, develop, and implement comprehensive long and short term strategic marketing plans. •Knowledge of and experience in marketing. •Knowledge and skills to advise and consult with management to ensure delivery of the desired message to target and/or broad general audiences. •Advanced skills in developing, designing and implementing creative promotional, advertising, and social media strategies. •Solid written, verbal, interpersonal communications, active listening and political acumen skills. •Knowledge of campus protocols and channels for communication internally and externally. •Ability to creatively adapt the marketing and information needs of the Haas School to the web, print, social media, advertising, and multimedia. •Demonstrated ability to make independent judgments and work effectively in teams. •Strong organizational skills and ability to work on several tasks simultaneously. •Bachelors degree in related area and/or equivalent experience/training
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.