Marketing Specialist will focus on enterprise-wide and department-level marketing initiatives, handling campaign project management and execution. The position will manage a specific portfolio of departments as part of a service line approach in conjunction with the remaining members of the marketing team managing other departments. As part of a team dedicated to increasing new patient volume for the Weill Cornell Medicine Physician Organization (PO) through integrated, multimedia marketing campaigns, this position will have direct, hands-on coordination responsibilities across digital and print marketing efforts.
Responsible for the ongoing management of marketing analytics reporting, including development of department-specific marketing dashboards and reporting requests tied to marketing campaign performance.
Ensures that department-level and digital marketing projects are managed through the marketing project life cycle.
Develops, coordinates, and executes all department-level marketing marketing project requests, including creative briefs for brochures, print materials, copy development, department-level digital campaigns, email marketing and results reporting.
Project manages all assigned projects, including individual tactics, budget tracking, vendor management, plan execution and results reporting.
Establishes collaborative partnerships in order to fulfill role as "go-to" marketing resource and internal support.
Manages portfolio of marketing, vendors or agencies with a focus on digital agency account management. This includes leading weekly project meetings, project tracking, invoice reconciliation, reporting and analysis.
Manages marketing analytics dashboard, which includes key marketing metrics, campaign results, and marketing ROI. Manages budget, including invoice processing, projected vs. actual spending, and departmental analysis.
Create PowerPoint decks for presentations as needed; content focused on marketing training, campaign results, new initiatives and talking points, etc.
Conduct competitive reviews and marketing analysis as needed to support marketing recommendations for, but not limited to: specific campaign tactics, naming and messaging against NYC competitive set, department marketing plans, etc.
Organize and maintain marketing files, including file path structure, drafts and final versions of marketing creative, plans, and presentations.
Undergraduate degree in marketing or related field
Master's Degree is highly desired
Approximately 3-4 years of experience in public health, healthcare or non-profit marketing
Highly proficient in Excel and PowerPoint
About weill cornell medicine
With a legacy of putting patients first, Weill Cornell Medicine is committed to providing exemplary and individualized clinical care, making groundbreaking biomedical discoveries, and educating generations of exceptional doctors and scientists.