Product Marketing Manager, Asset Management, London
June 26, 2018
London, United Kingdom
UCITS, MUTUAL FUNDS, SICAV, OEIC, UT,
Manage the International Product Marketing function to ensure a high-quality standard of product materials are delivered Materials include: pitch books, bespoke presentations, sales aids, fact sheets, product web pages, and promotional content for product campaigns and webcasts.
Adapt marketing messages according to the lifecycle of the product.
work with product specialists, investment and sales teams on product positioning
Design, develop and manage online product marketing campaigns.
Articulate the positioning of key products in digital media.
Coordinate with other marketing teams to ensure consistency of the marketing message across all media.
Produce marketing literature (eg. digital, pitch books and tactical marketing instruments) along with the investment and sales teams - maintaining the focus on institutional clients.
Monitor marketing related activities of main competitors to proactively adapt the companies' message and ensure the firm is ahead of the curve - in line with clients digital and mobile behaviour.
Implement and monitor dashboards to increase the impact of the companies online presence, through the use of data and analytics.
Necessary qualifications and requirements:
7+ years experience in orchestrating marketing campaigns from end to end.
In-depth product, market and industry knowledge - (fixed income, multi-asset, equities and alternatives).
Experience in a relevant field within financial services.
Strong fund product knowledge.
Good presentation and communication skills.
Excellent project management skills.
CFA/IMC or similar preferred
University degree or equivalent
Internal Number: 3975382
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