Social media strategy writing sample (400 words or more)
Samples of social media campaigns/projects must be submitted with application along with explanation of impact.
As part of the hiring process, you may be asked to create additional samples of social media assets. Further instructions will be sent after your application is received.
The ideal candidate for this role is fascinated by the way social media continues to reshape marketing, promotion, communications and customer engagement. This person is a regular consumer of the latest online trends, strategically curates his or her personal digital footprint, and is an early adopter of platforms features, design and innovative strategy. This social media manager is interested in not just producing dynamic content but also assessing its value and return on investment. The ideal candidate will be an effective project manager, a big-picture thinker, creative spirit and an excellent communicator (written, verbal, digital).
This person will be responsible for managing the strategic placement of content on behalf of the University of Michigan; posting and responding on a wide range of social platforms multiple times daily, both within and outside normal business hours. The social media manager is responsible for personifying the University, as well as, maintaining and monitoring its reputation throughout the web. In this role you will be tasked with using a variety of tools to measure and report on quantitative and qualitative data, produce analytical reports, and demonstrate goal driven accomplishments. This person will act as an advocate and ambassador of the UMSocial social communications strategic approach, advising and assisting individual University units and groups in the development and implementation of social presences.
This is an opportunity to work with a global brand that serves a standard of best practice for social communications implementation across higher education. To succeed in this role, you must be enthusiastic and uncompromising about ensuring the University of Michigan is always seen as a primary influencer in social communications both among our peers and in the world.
Supports and partners with the Director of Social Media to accomplish both daily tasks and global goals
Serves as daily content manager and developer for university social channels, including but not limited to Facebook, Facebook Groups, Facebook Workplace, Twitter, Instagram, Pinterest, Snapchat, Spotify, LinkedIn and YouTube
Monitors and reports ongoing baseline benchmarking, dashboard monitoring and analytics intelligence to support data-based decisions
Maintains website content, ticketing system, blog features and student run social platform
Interfaces as a conduit for collaboration among other university social media representatives, stakeholders and programs
Works with cross-functional teams (creative and technical) to develop content and guide it through the production process
Manages paid social media investments, campaigns and placements on behalf of the U-M social community and in relationship with university initatives
Provides strategic counsel for university schools, colleges, and departments
Prioritize projects and develop roadmaps for execution of content strategy recommendations
Tracks, measures, and communicates results by overseeing deliverables
Leverages design and creative copywriting skills to recommend and execute campaign ideas and optimize conversion
Authors written best practices, summaries, and evaluations of emerging technologies
Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above
Undergraduate degree in communications, political science or related field
Three to five years of combined social media, content creation, digital strategy, and writing experience
Passion for social communications, innovation, branding, and promotions
Experience working collaboratively to set goals, implement projects and assess success
Demonstrated success in communicating and creating in the social space
Accustomed with the strategic use of social platforms for brand awareness, strategic accomplishment, reputation management and customer service
Available outside of normal business hours
Excellent verbal and written communication skills, proficient in spelling, grammar, punctuation, and style necessary
Ability to produce high-quality work on deadline and handle several projects at once is required
Previously managed communities of 100,000+
Ability to take both direction and initiative
Skilled multi-tasker, excellent listener and extremely organized
Adobe Creative Suite
This position reports to the Director of Social Media and is part of the University of Michigan central social unit (UMSocial) located within the Office of the Vice President for Communications.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 158967
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.