Director of Marketing, Public Relations and Communications
June 6, 2018
Full Time - Experienced
Hospital, Public and Private
Are you an experienced marketing, communications, or public relations professional who's been looking to get into healthcare or HCA? Then we have a fantastic opportunity for you!
Memorial Satilla Health in Waycross, Georgia is hiring a Director of Public Relations and Communications. This position is a member of the hospital executive leadership team. Also develops and executes annual PR & Communications plan, including owned media, earned media, social media, events and community outreach. Collaborates with Division Marketing & PR VP and AVP to develop an annual paid Marketing plan to complement the PR & Communications plan to drive growth for the hospital’s key services and initiatives.
Additionally, is the spokesperson for the hospital actively driving reputation management and enhancement by securing positive earned media, monitoring online social and ratings sites, and, when needed, managing service recovery through to conclusion in real time. Creates organic written and video content through tight connectivity with key service line leaders and physicians.
Consistently and actively seeks out data and research to inform strategies. Measures success of all activities in order to refine and adjust as needed. Proactively messages activities and key metrics internally to drive leadership awareness and employee morale. Creates dynamic materials, messaging, events and forums that will positively engage the community. Seeks opportunities to innovate how we reach our community. Operates smoothly in a fast-paced, high-intensity matrix environment.
Licensure/Certification/Registration: Not Applicable
Requires a minimum of a bachelor’s degree in Marketing, Communications, or similar from an accredited college or university. Master’s degree preferred.
Requires a minimum of (7) years of progressive, marketing leadership experience. Healthcare experience highly preferred.
Proficiency in Excel and Power Point.
Exceptional oral and written communication skills
Experience with data analysis, social media, web and design
Ability to collaborate and demonstrate previous successful experience with service line, business development, and other operations leaders to develop new and existing business in accordance with the hospital’s strategic business plans.
Ability to demonstrate understanding of, articulate, and make balanced decisions.
Internal Number: 26870-1692
One of the nation’s leading providers of healthcare services, HCA is made up of locally managed facilities that include 178 hospitals and 119 freestanding surgery centers located in 20 U.S. states and in the United Kingdom.