Athletics Marketing & Communication Intern (10 Months)
Lake Superior State University
June 1, 2018
Sault Ste. Marie, Michigan
Full-time - Internship
4 Year Degree
Function and Responsibility: Under supervision of the Director of Athletics, the Marketing & Ticketing Specialist and the Athletics Communications Director, the Marketing & Communications Intern would assist the Marketing & Ticketing Director as well as the Athletics Communications Director with various responsibilities critical to the success of the Lake Superior State University athletic department. The candidate would split their time evenly between these two areas. Specific day-to-day duties would include: •Game Management (15%)—Planning, promoting, scripting, and execution of game day presentation. Execution of in-game promotions on behalf of corporate partners. Hands on operations as part of the statistical crew, scoreboard operations, and other in-game operations. •Marketing and Community Relations (15%)—Marketing of 12 intercollegiate sports, including NCAA Division I hockey. Promotion of ticket sales, branding, and fan experience elements. Creation of marketing materials using Photoshop. Market research. •Media Relations and Social Media (20%)—Contributing to publications, writing features and press releases for LSSULakers.com, producing social media content for Lake State athletics Twitter, Facebook and individual team related accounts. Assist with local, state and national media accommodations, interview requests, and game night press box management. Assist with photojournalism and video production. •Corporate Partnerships (20%)—Assist with the generation of client prospect leads, development of corporate partnership proposals, prospective client research, in-market sponsor executions and game day executions. •Ticket Sales, Operations, and Service (20%)—Phone calls to prospective season ticket holders and group sales accounts, creation of prospect leads, training on the University Ticket system, nigh of event box office sales, cash management, customer account management, etc. •Professional Development (10%)—The intern will be part of weekly staff all department staff meetings including athletics professional development series of speakers that cover such topics as Title IX, NCAA compliance, diversity & inclusion, student-athlete welfare, admissions, financial aid, human resources, financial processes & procedures, alumni relations, Foundation, facility operations, etc.
Minimum Qualifications: High school diploma Strong candidates will have experience and knowledge of institutional, NCAA and Great Lakes Intercollegiate Athletic Conference rules, policies and regulations required.
Preferred Qualifications: Bachelor's Degree Strong candidates will have experience and knowledge of institutional, NCAA and Great Lakes Intercollegiate Athletic Conference rules, policies and regulations required.
Physical Demands: Adequate health and fitness to maintain long hours, busy schedule, and travel with teams, as required. Use of gross motor skills; ability to see, hear and speak clearly, with or without aids. To represent the University in public appearances, promotional and recruiting activities; full use of hands, arms, feet and legs to perform required duties.
This position is funded through NCAA Division II Ethnic Minority and Women’s coaching enhancement grant.
About Lake Superior State University
Lake Superior State University is located in Sault Ste Marie, MI. Campus is situated on the site of the former U.S. Army’s Fort Brady and fourteen of LSSU’s buildings are listed on various historic registers, creating a unique campus environment. Campus over looks Sault Ste Marie Canada and the Soo Locks one of the busiest locks in the world. Lake Superior State University’s academic programs go beyond the traditional classroom by offering real-world, hands-on, engaged learning within a unique campus setting. LSSU now offers a World Wide tuition rate to students. Laker Athletics has a Division I hockey team that competes in the WCHA (Western Collegiate Hockey Association) and has won 5 national championships. LSSU has 11 Division II teams that compete in the GLIAC (Great Lakes Intercollegiate Athletic Conference) men’s basketball consistently plays in the top of the conference making the national tournament.