Major Duties: Western Michigan University (WMU) is seeking a visionary leader to serve as vice president for marketing and strategic communication (VPMSC). - The VPMSC will lead the Office of University Relations and provide vision and leadership for executing university-wide marketing and strategic communication, including public relations and brand strategy. - The VPMSC reports to the president and is a member of the president's cabinet, which is the university's senior leadership team. - The VPMSC will work collaboratively with all university entities to fully integrate and advance institutional marketing, branding and communication efforts, both internally and externally. - The VPMSC will collaborate particularly closely with the leadership of other externally facing offices, including the Enrollment Management, Extended University Programs, Development and Alumni Relations, and Intercollegiate Athletics.- A primary goal for the VPMSC is to help Western Michigan University realize its strategic goals by advancing an enhanced image of the university regionally, nationally, and beyond, as a university of choice. The successful result of these efforts will contribute to: increasing the diversity, quality, and quantity of WMU's undergraduate and graduate populations; strengthening its national rankings; raising the visibility of Western Michigan and the accomplishments of its students, faculty and staff; building alumni engagement and promoting employee engagement; and enhancing public awareness of the university as a vital resource locally, regionally, and nationally.- Ensure that the university is broadcasting a consistent and compelling message and migrate towards an integrated marketing and communication platform.- Provide partnership, counsel, and support to enhance collaboration with internal constituencies to better serve WMU's dedicated communities.- Increase the regional, national and international visibility of the university overall as well as its faculty, students, staff and alumni. Highlight a rich and diverse array of outstanding academic and student development programs and community initiatives. Ensure that the significant economic, intellectual and cultural roles that Western Michigan plays at the regional and national levels are well documented, represented and appreciated. - Lead the University Relations staff, promoting a culture of excellence, collaboration, and professional growth.
Minimum Qualifications: - Bachelor's degree from an accredited institution.- Record of significant experience envisioning, developing, and implementing a successful and comprehensive integrated marketing and communication program across a complex enterprise with multiple constituencies and a wide variety of audiences.- Demonstrated ability to craft substantive and cohesive messages based on the institution's strategic goals, communicate them successfully to key audiences, and adapt and adjust as appropriate over time.- Excellent oral and written communication skills.- Superlative interpersonal skills with a demonstrated ability to work well with people at all levels of an organization, across a diverse range of education and social backgrounds, and to demonstrate an honest respect for each individual.
Internal Number: 352_56292
About Western Michigan University
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.