Assistant Athletic Director: Marketing and Promotions
Texas A&M University - Corpus Christi
March 8, 2018
Corpus Christi , Texas
Full Time - Experienced
4 Year Degree
Create and implement all marketing and promotional activities for Intercollegiate Athletics with a primary focus on increasing attendance and ticket revenue at athletic events. Develop creative marketing strategies that build brand awareness and deliver high-quality experiences. Coordinate the design and production of marketing print materials. Coordinate activities with the ticket office and corporate sales staff for group sales and all game-day activities. Develop a comprehensive sports marketing plan for all respective programs.
Assist with Ticket Sales for all athletic events.
Monitor all apparel licensing and logo requirements within the department and serve as a liaison to the university marketing office in regards to licensing and logo initiatives.
Assist the Deputy Director of Athletics with developing plans to create the strongest synergy possible between the athletic marketing operations unit and the athletic facilities and event operations staff to provide a positive and enjoyable fan experience at home sporting and department events for all guests attending.
Serve as the primary athletics department liaison to TAMU-CC campus entities and Greater Corpus Christi community groups and organizations for the purpose of developing partnerships that are advantageous to the financial growth of the program.
Exercise knowledge of NCAA, Southland Conference, and Texas A&M-Corpus Christi rules, regulations, policies, and procedures as they pertain to the position.
Work with marketing staff and athletic business office staff to guarantee adherence to budget guidelines and fiscal responsibility on a monthly basis.
Serve as the primary department liaison to the athletic department's spirit groups (Pep Band, Cheerleaders, Dance Team, Blue Crew).
Perform other duties as assigned by the Deputy Director of Athletics.
Bachelor's Degree in Sports Management/Marketing.
Two (2) years experience in athletic marketing at the collegiate level.
Additional education may be considered as a substitution for the minimum experience requirement.
Intermediate skills in Microsoft Office Suite (Word, Excel, PowerPoint and Outlook).
Master's Degree in Sport Management or equivalent.
Three (3) years experience in athletic marketing at the collegiate level.
Texas A&M University-Corpus Christi is a vibrant, Hispanic Serving Doctoral Research Institution that proudly provides a solid academic reputation, renowned faculty and highly-rated degree programs since 1947. The University that has a heritage of teaching excellence with innovation in research and community engagement as part of the distinguished Texas A&M System. With palm tree-lined pathways throughout the campus, nearby natural wetlands, a scenic hike-and-bike trail and a university beach, Texas A&M University-Corpus Christi is the only university in the nation located on its own island, at the heart of the Texas Gulf Coast.