PeaceHealth is seeking a Marketing Specialist for a 1.0 full time equivalent Exempt position. This position will be working Day shift with shift durations of 8 Hours .
Req ID: 159091
Responsible for the development and management of integrated marketing strategies that are supportive of overarching system and network business objectives; utilizes market information to develop plans and guidelines for marketing initiatives; serve as the front line system marketing strategist for information, advice and leadership on marketing issues.
Develop strategic marketing plans, service level agreements (SLAs) and reporting processes to advance/measure business goals and objectives; Collaborate with Network leadership to implement plans.
Establish measurable goals within all marketing plan efforts and tracks the results of marketing efforts in coordination with other system functions (PHMG, Web Strategy, etc.)
Lead the development and implementation effort for advertising, direct mail, collateral materials and other marketing efforts and helps ensure that efforts are consistent with technical and professional standards.
Manage the brand image of PeaceHealth; assess the impact of competitive activities and market forces on the market position of PeaceHealth within stated client accountability (i.e. Networks, Communities, Operating Units)
Develop service line marketing budgets to ensure that marketing initiatives are fall within the parameters of the approved budget.
Direct Network communications teams with appropriate methods for implementing marketing efforts including community education classes, sponsorship involvement, etc.
Develop original content in collaboration with community marketing teams, and where warranted, clinical and service line leaders; proof and edit materials submitted by embedded clients within the networks for consistency in voice and tone
Direct graphic design, production, communications and other functional areas to develop design/content comps and storyboards for consideration; serve as a marketing consultant to aid and support the network communications teams.
Develop creative briefs and statements of work related to campaign development, creative concepts and other graphic project planning efforts.
Manage advertising agency relationships and projects and other external vendors to ensure marketing execution supports the brand, is consistent with the intended strategy and ROI is measured appropriately and accurately.
Perform other duties as assigned.
Bachelor's degree in marketing, business administration, or related field or equivalent education and/or experience is required.
Master's degree in business administration, marketing, or related field preferred.
Minimum of seven years of marketing experience is required.
Minimum of five years of marketing experience in a health care environment is preferred;
Previous experience managing marketing technical professionals is preferred.
Solid understanding of marketing applications in a health care provider setting
Proficient with computer skills including Microsoft Office applications
Proficient writing skills to communicate to internal and external customers and assist with copy writing as needed
Knowledge of the health care delivery system; hospital and community y-based
Proven ability to synthesize multi-source data into actionable information
Excellent communication skills including writing and presenting using computer based applications
Ability to prioritize and manage multiple priorities in an effective manner
Ability to deal with complex organizational environments; high tolerance for ambiguity and change
High level of project management and organizational skills
Ability to establish credibility and forge lasting relationships with stakeholders
Ability to garner support and engagement within the across stakeholder groups, both internal and external
SHARED SERVICES PHYSICAL/COGNITIVE REQUIREMENTS:
Work requires fairly light physical exertion from up to 65% of the time.
Ability to lift objects weighing 30 lbs. or less.
Work is performed under normal working conditions with adequate lighting and ventilation.Job duties frequently require intense concentration and attention to detail (up to 65% of work time).
Please apply online to be considered. For full consideration of your skills and abilities, please attach a current resume with your application.
PeaceHealth, based in Vancouver, Wash., is a not-for-profit Catholic health system offering care to communities in Washington, Oregon, and Alaska. PeaceHealth has approximately 16,000 caregivers, a multi-specialty medical group practice with more than 900 providers and 10 medical centers serving both urban and rural communities throughout the Northwest. In 1890, the Sisters of St. Joseph of Peace founded what has become PeaceHealth. Today, PeaceHealth is the legacy of its founding Sisters and continues with a spirit of respect, stewardship, collaboration and social justice in fulfilling its Mission.
We offer competitive compensation, a robust benefits package and a collaborative, Mission-driven work environment! To learn more about working at PeaceHealth and the Vancouver community please visit our homepage: www.peacehealth.org/careers .
Location: Vancouver , Shared Services Center (802) Job Category: Business, Administrative & Facilities Shift: Day Shift Length: 8 Hours FTE: 1.0 Work Type: Full Time Hourly compensation starts at: $ 26.71 , more depending on experience Required Certifications/Licensure:
PeaceHealth is committed to providing equal employment opportunities to all qualified job applicants and employees without regard to the following statuses: protected veteran; qualified individual with a disability; race; ethnicity; religion; gender; pregnancy; gender identity; national origin; age; genetic information; sexual orientation; or any other protected status in accordance with local, state, or federal laws.
The above information is intended to indicate the general nature and level of work performed by this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of caregivers assigned to this job.
Posting Notes: Vancouver || Business, Administrative & Facilities || Communications, Marketing & Project Management || Full Time || STRAT GROWTH & INNOV
Internal Number: 159091
PeaceHealth Physicians are as diverse as the communities they serve, but have the following in common:Dedication to carrying on the healing mission of Jesus Christ by promoting personal and community health, relieving pain and suffering and treating each person in a loving and caring way.A shared vision of every patient receiving exceptional, compassionate evidence-based care, every time, every touch.