Working within a collegiate marketing team of six, one of the key goals of this role will be to identify themes, create and curate engaging content for use across digital media, including social channels to both potential retail and professional investors and existing shareholders. Key Responsibilities will include:
Create and/or edit content to engage potential professional and retail investors and shareholders
Working with the Marketing and Public Relations (PR) teams plan, execute and evolve a continuous programme of campaigns and content to drive engagement and build awareness
Utilise all available data including research, web/email metrics and investor behaviours to optimise communications and set targets for gauging success and constantly improve effectiveness.
Working closely with the PR and Portfolio Management teams to manage social media activity across key touchpoints (eg: Linked In, Twitter)
Oversee the content framework and editing of shareholder communications including Annual and Interim reports and monthly/ quarterly commentaries and other notifications
Working with the Portfolio Management and data teams as appropriate, develop and maintain sales and event presentations
Working with the PR, marketing, product and social media teams manage a monthly editorial meeting to agree future activity and review metrics and agree actions for communications.
Managing the content library and to assist sales in creating social engagement and managing Linked-in activity and responses
Provide appropriate reporting and agree actions with the Marketing Director You should possess excellent copywriting and editing skills across multi-media. Having been involved in the creation, execution and analysis of marketing programmes in a digital and traditional environment, you will have gained a sound understanding of the sales process and be able to demonstrate an understanding of client needs and what it takes to engage and interest the target audience. As well as established communications skills, you will have an excellent understanding of content strategy and understand the technical considerations required for making effective use of Search Engine Optimisation (SEO), social sharing etc. You will cultivate strong working relationships with a large network of content creators across the company and synchronise the local strategic and executional approach to content delivery. You will be comfortable and confident working with distribution, client service, marketing, analytical and technology professionals around the globe and be able to explain and promote your ideas to gain support for timely execution. You will also have an eye for good copy and design and be able to identify what makes an effective marketing campaign, demonstrating the creativity to deliver it within our brand tone of voice while offering a simple but effective digital customer experience