Digital Production Coordinator - Department of Communications and Marketing - (17001745)
The Office of Communications and Marketing has overall responsibility for marketing and brand management, public relations and editorial services producing various print and web publications and communications for the university. The office optimizes the coordination of strategies and programs for these areas. The Marketing and Branding group reports up to the VP of Communications and Marketing and produces a wide range of print and digital marketing – from event invitations to integrated marketing campaigns – serving university clients and advancement priorities. The group comprises Strategic Client Services and Creative and Digital Services and oversees the university's visual identity; manages the university's main web, email and social channels; and directs marketing and lead-generation campaigns to build awareness of and enrollment in online, on-site and blended traditional and non-traditional education programs.
Performs a range of digital production tasks in support of the Creative and Digital Services team, including the production of HTML emails to external audiences, content management support for Tufts' main websites and social media channels, online calendar updates, and collection and preparation of digital assets.
B.A./B.S. in marketing, marketing communications, or related field.
1-3 years' experience in digital marketing (email/web/social) production.
Ability to build HTML email templates.
Experience with Salesforce Marketing Cloud (formerly Exact Target).
Knowledge of email marketing best practices.
Proficient in HTML (including CSS), cross-platform browser testing, and web standards.
Experience with Photoshop, Illustrator, and /or InDesign helpful.
Ability to work with WordPress and Drupal CMS tools.
Responds in a timely manner with a strong customer service orientation to requests from university clients and colleagues.
Strong written and verbal communication skills.
Attentive to detail.
Higher education experience a plus, but not required.
Special Work Schedule Requirements: Travel to professional conferences; evening/weekend work for extraordinary projects/deadlines (e.g., crisis communications, athletics championships, etc).
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.