The School of Information Sciences at the University of Tennessee has created a new full-time staff position focused on marketing and recruitment, with a specific focus on digital and field marketing. The SIS Marketing and Recruitment Specialist is responsible for the ongoing creation, implementation and evaluation of strategic marketing plans, to promote SIS's graduate and undergraduate programs, with the overarching goals of student recruitment and increased brand awareness. The successful applicant will have specialized training and experience with digital marketing campaigns. This includes experience with paid search marketing, search engine optimization, social media marketing and other digital marketing tactics. In addition, the person will need to set, monitor and improve key online marketing performance metrics. He/she will also be tasked with maintaining and growing SIS's social media presence via applications such as Facebook and Twitter, and with monitoring and responding to emerging communication platforms. Additional duties include: managing the SIS@UTK email account, responding to (or directing) general inquiries, writing and posting relevant content to the School website, utilizing field marketing strategies and techniques to increase SIS enrollments (e.g., through career fairs, technology fairs, conferences, etc.), and traveling to different locations, locally and nationally, to engage in key recruitment activities.
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.