Valley Forge Military Academy and College seeks a Vice President of Enrollment Management and Marketing
The VP, Enrollment Management and Marketing is responsible for the development and direction of the institution’s overall recruiting, retention and marketing functions for both the Academy and the College.
Develop and manage a comprehensive enrollment management plan in order to achieve financial and operational objectives for the Academy and the College.
Manage day-to-day recruitment and admission activity with accountability for achieving key metrics (i.e. phone activity, appointment set rates, conversion rates, start rates).
Develop and oversee the implementation of an integrated marketing (in conjunction with the Foundation’s Director of Marketing) and recruitment plan for the Academy and the College.
Manage the image of the institution’s programs and promote them using a full range of marketing and promotional techniques and strategies, including, but not limited to, web/e-mail, publications, direct mail.
Shape the strategic direction of the office, developing long-range goals and policies and procedures for the office.
Ensure VFMAC participation in various off-campus recruiting events around the U.S. and the world.
Participate in application evaluation and admission decisions.
Focus on the international recruitment and partnership programs that will target all international students for the Academy and College.
Serve as an effective liaison between the Office of Enrollment Management and other offices.
Travel as required including attendance at weekend and/or evening recruitment events.
Responsible to coordinate with the Professor of Military Science to ensure admission personnel, financial aid personnel, personnel assigned by the Military Science Department (SROTC) to recruitment functions work seamlessly with VFMAC admissions.
Manage all aspects of the Legislative Appointment Initiative (IAP) and International Prepster Program (IPP)
Work collaboratively with the CFO and other key leaders to create and implement a comprehensive student aid strategy and program that addresses the discount goal while maximizing enrollment yield and revenue.
Manage and oversee the Federal Financial aid (Title IV) process to include compliance with state and federal guidelines and oversight.
Established in 1928,Valley Forge Military AcademyVFMA has a long tradition of instilling values and building self-confidence to prepare tomorrow’s leaders. VFMA is an independent, private, college preparatory school for boys in grades 6-12. The Academy offers college preparatory academics, credentialed faculty, competitive PIAA athletics, and individual attention, providing cadets with an environm...ent focused on their academic success. VFMAC President Dr. Stacey Sauchuk notes, “The education at the Academy builds minds and character, providing a solid, education alternative that prepares young men for college.” 95% of Academy graduates enter college after high school.Established in 1935,Valley Forge Military CollegeFor decades, students have come to VFMC to take part in the co-educational, accredited, private, and well-renowned two-year college. Students at VFMC are highly focused young women and men opting to hold themselves to a higher standard. They enroll in academic programs that lead to the AA, AS, or ABA degree. The College faculty are extraordinarily dedicated scholar-practitioners, experts in their fields, and focused on teaching as their first priority. Honor societies and academic accolades are but two ways that student achievement is recognized.