Marketing Research: Client Service, Marketing Research: Management, Marketing Research: Other
4 Year Degree
The Community Manager would be responsible for managing the daily rhythms of multiple online community environments including content creation, moderating, member management/communications, daily site administration, and analysis/reporting.
Job responsibilities include:
•Maintain and update member databases
•Monitor community email accounts and respond to member inquiries
•Draft and send out weekly eLetters to members across all active communities
•Develop and post interactive content that encourages participation and the development of user-generated content to ensure that the community is achieving its objectives
•Moderate community discussions and studies, and generate reports when necessary
•Participate in community activities, as yourself and avatars, to generate discussion and engage members
•Recommend and help implement suggested upgrades to the member experience
•Identify threats and opportunities in user generated content
•Support member recruitment and retention efforts, and community refreshment processes
•Manage technical community administration tasks such as workspace setup, permissions, incentive administration, and content publishing
•Ensure website content is current, members are energized, prepare community health reports and direct the prompt administration of incentives
•Support member retention efforts, community refresh processes, and member appreciation fulfillment •Report on successes and lessons learned from community
Job requirements include:
•Minimum 2 years of experience in community management with a marketing research supplier
•Analytical orientation; knowledge of qualitative research methods, familiarity with online qualitative techniques a plus; quantitative experience a plus
•Focus on quality control and processes, attention to detail, and motivated to excel
•Proven ability to manage multiple projects at once; highly organized and accurate
•Ability to moderate, engage community members
•Proven ability to meet deadlines while managing vendors and multiple projects at once
•Excellent communication and written skills
•Ability to synthesize data from multiple sources and draw higher level insights
•Solution-driven approach and team-oriented mindset with an eye on the big picture
•Experience in questionnaire design, data analysis, report writing
•Expertise in Microsoft Office including Word, PowerPoint, Excel, Access
At KLC, it’s always been about the customer, empowering the customer and changing the rules of engagement.
In contrast, when does MR typically look for input from the consumer? At best, it’s down the road and then only to get their “reaction” to potential concepts.
Focus groups & surveys are not engagement tools. The topic guide and survey document are by design restrictive to areas deemed w...orth exploring. They are tools to capture reaction and are as interactive as a thermometer. There’s no ability to think outside the box. They can only read what they can.
At KLC, we feel that brands are ready to have impactful interactive conversations with their customers. They recognize the fact that they have a hell of a lot better chance of creating new products and services if the idea originates from customer inspiration.
And that’s why customer co-creation, via CrowdWeaving, is at the heart of all our services.
CrowdWeaving brings customer inspiration to the ideation process via a fun and slightly addictive process. Key themes emerge via the suggested solutions that will serve as the muse behind your next ideation project. While your customers aren’t going to present you with fully developed blueprints, their inspiration will double your chances for success.
Creatives don’t want detailed customer findings. They want inspiration to drive their own creative juices. Instead of force feeding your team the research findings, imagine what could result from co-creation inspiration.
Tapping into the wisdom of crowds, making the customer relationship a full reciprocal loop. That’s what KLC is all about!