This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.
The Marketing Communications Specialist is responsible for (1) managing and publishing content for UnitedHealth Groups internal- and external facing websites and (2) managing and sending mass emails and other online communications to internal and external audiences. Experience with content management systems, mass email platforms, 1:1 digital marketing tools, and HTML knowledge are required. This role will collaborate with stakeholders in Internal Communications, Human Capital, Marketing and Optum IT. Good communication skills, accountability, and the ability to meet deadlines are a must.
Create, update, publish and maintain Website content using content management systems (SharePoint 2013 and Sitecore, Adobe Experience Manager), monitor (quality control) content on live site and troubleshoot or escalate issues as needed.
Create, update, send and assist with analytics on mass emails and other online communications for distribution via 1:1 digital marketing tools (Epsilon Harmony Agility email platform and Mass Mailer), monitor (quality control) content of live emails and troubleshoot or escalate issues as needed.
Department expert on 1:1 digital marketing tools and platforms, as well as email best practices, trends and strategy.
Ensure that Website and email content complies with brand and style guidelines and industry standards, including responsive best practices.
Train colleagues as needed on use of email platform(s) and best practices in digital marketing.
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.