BU's award-winning Marketing & Communications team is expanding and were looking to add some analytical firepower. We are seeking a Data Analyst who has experience communicating statistical analysis to less technical business users. Will be trusted to act as a voice of the data in marketing strategy, content development and editorial initiatives. Inform marketing strategy and content development with the use of data-driven insights. Analyze site traffic and user behavior with developers to create a measurement plan. Work with content strategists during discovery phase. Develop and maintain clear, concise reporting with a focus on actionable recommendations. Key responsibilities will include planning the capture of data to fuel analysis; monitoring ongoing performance of BU's presence across paid, owned and earned avenues; creating and presenting reports to inform various stakeholders of results and ongoing analytical plans.
B.A. or B.S. in Marketing, Statistics, Economics, Business or Finance. Marketing Analytics or similarly focused degrees. Three to five years of experience of data analysis within marketing and/or professional business environments. Proven record of implementing data-centric methodologies, practices and strategies that have directly impacted the performance of a business unit. Depth of analysis experience within search (organic and paid), social channels, and website analytics. Demonstrated understanding of editorial content environments and the use of data to fuel positive creative impact. Use of relevant analytical tools and platform. Must haves: Excel, PowerPoint, experience with Reporting/Analyzing Marketing Metrics (i.e GA/Adobe Analytics/Marin/etc). Nice to have: SQL, Data visualization tools such as Tableau/Domo/etc, SEO and SEM platforms such as Kenshoo, Marin, Moz Pro. Bonus: R, Python, SAS, Stata, SPPS.
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